Welcome to Magic Fingers Graphics!
Hi! I'm Natalie White, a graphic designer with over 15 years experience, based in Cambridge in the mighty Waikato. From a website, a brand, a brochure or anything in between - I love people's stories. How and what they do, where they go, who they influence. I'm here to help connect and tell those stories, through branding, communications, and presence.
I strive to do great design work with integrity, authenticity and a humble heart.
"And make it your ambition to lead a quiet life and work with your hands".
Design ... it's in my blood, my DNA! My Dad, Brian Morrell started the business over 40 years ago in Auckland and he drew & designed the logo by hand, that's still in use today! (Now that's good branding, huh?) That's why he called it Magic Fingers Graphics - it was like he could create magic drawing with his hands.
Experience & Education
With years of design experience, I "officially" started as an in-house graphic designer in 2006, where I designed branding and collateral for startup companies. Previous to this, I did a lot of design work on the side of full-time study; with one of my first logos designed in 2003. I studied at the University of Waikato and in 2007, finished and gained a Bachelor of Computer Graphic Design (conjointly awarded with Whanganui School of Design).
Honing my skills along the way, I later worked at a small agency, Hanson Creative as the Senior Designer for just on 10 years, before stepping out on my own venture in 2016. This time working for (a really great boss) really gave me insight on how to run a design business, manage staff and work on some amazing projects.
In 2015, I spent a month volunteering in Tanzania, Africa, helping to create two libraries at two schools. An incredible and life-changing experience and one that not only changed me, but lots of children who are eager to read as much as they can.