- PROJECT CASE STUDY -
Tui Ridge Park
- Illustrative Brand Design
- Rocketspark Website
- Custom Illustration
Tui Ridge Park underwent a full website redesign, featuring a fresh, creative visual style with custom illustrations.
The custom artwork highlights the park’s stunning natural setting and parklike charm, creating a distinctive look that sets Tui Ridge Park apart from other outdoor destinations. Using a vibrant, earthy color palette, the illustrations bring the camp’s adventures and experiences to life online, capturing the sense of fun, exploration, and connection with nature.
Bespoke illustration
Custom hand-drawn illustrations bring the nature-filled camp to life online. Playful line work, vibrant colors, and rich textures combine to create an organic, approachable feel, giving each page its own character and reflecting the spirit of Tui Ridge Park.
From a one-page site to a full camp experience online
The original one-page website struggled to perform, with too much content competing for attention. We rebuilt it as a multi-page site, allowing content to be organized, easy to navigate, and visually engaging.
Custom illustrations on each page bring unique character and a Tui Ridge Park flavor, while nature-inspired elements create balance and draw viewers into the camp experience. Complemented by camp photography and highlights of activities, food, and people, the site helps visitors imagine themselves at the camp before they even arrive.
SEO and readability were key considerations, ensuring users could quickly find what they needed. Within weeks of launch, increased camp registrations demonstrated the redesign’s immediate impact.
"The website structure was great, and the illustrations are beautiful and unique to our business. Natalie fully understood the Christian camping industry and captured our vision."
CCC CAMPS
