- PROJECT CASE STUDY -

Tōtara Springs 

- Illustrative Brand Design
- Rocketspark Website
- Custom Illustration
- Camp signage, vehicles and expo signage

Totara Springs Christian Centre brand update, website design, illustration, signage and print media Magic Fingers Graphics

Totara Springs Christian Centre had a complete brand revamp, tidying up an existing logo and bringing in a new brand style with custom illustration. 

The illustrations created a style that is seen all across camp - from the signs as you enter the grounds, building signage, stationery, and the revised website. 

A place of welcoming and belonging

A softer, organic and layered approach to the illustrations was key in visually bridging the gap between home and camp. A place where kids can connect and feel welcomed- but also a variety of other people, from families to church groups and events. 

Leaning in to geographical elements, the illustrations brought in the ranges, hills and land that envelopes the camp.

Redesigning a user friendly website that works on mobile devices

The old website was dark - heavily used black backgrounds with old information and imagery that gave the site an outdated feel. Content was hard to find in some areas. And most importantly - it needed a really good overhaul for ease of use across all devices and screens..

Exterior sign updgrade

Tired, mouldy and a little bit small... the old signs around camp had an overhaul.

The long driveway entrance sign (3 metres!) needed to make campers feel welcomed before they drove in - the Kia Ora! helps make a friendly statement. 

 Directional admin signage helps guide visitors and campers to the right place, located in front of key carparks. 

Around camp area a few extra large maps of camp - with all the activities marked, with custom illustrations and room to add more as camp grows in the future. 

"I love it!
I love the new look, the illustrations and designs really breathe a new life into camp and is so welcoming. "
Chris, CEO of Totara Springs.

 

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