- PROJECT CASE STUDY -
Rocketspark Website
Brand Design
Stationery & Print Promo Items
Web Design & Branding
SafetyNest makes Health, Safety and Compliance easy for New Zealand Early Childhood Education centres.
The cloud-based software is leading the way in helping Early Childhood Centres record hazards, incidents and issues easily, quickly and in a fully compliant manner.
The Health & Safety tools have been developed in conjunction with Auditors, and industry professionals to ensure the software meets all H&S legislative requirements – both current and planned. The brainchild of a Queenstown duo, SafetyNest is in centres across New Zealand.
Originally launched in 2017 as CloudmyStaff, it has evolved quickly and been refined beautifully.
Going from strength to strength, and finding their niche market; the business needed a complete overhaul and refresh in 2025 to align with the market.
The Brand
In 2025 Safety Nest had a refresh - bright, bold and a little more digital aligned.
We took the logo out to stand on it's own without a device symbol, with intentions that the branding can bring a touch of playfulness to the logo when used in situ.
The previous logo was a clever little design of an owl, nested in the clouds. It had worked well for over 10 years!
The Website
Bold, bright and playful - yet refined.
Building on proven content foundations, the web experience was fully reimagined into a vibrant visual world of colourful blocks and New Zealand birds, all crafted from simple geometric shapes.
The block-building design system nods directly to the end users of the software: ECE centres and schools. Each bird is cleverly constructed from curved squares, using a minimalist approach that brings warmth and character without visual clutter.
Paired with fresh, engaging copy, the website is designed to speak to two distinct audiences while delivering a confident, memorable brand presence that stands out in the market.
A series of kiwi birds
A Safety Nest experience helps ECE and school centres truly care for their kids—each unique and full of personality. Designing a range of Kiwi birds to inject vibrant colour and life into the digital software was central to creating a distinctly New Zealand-style project.
