The existing logo was generated purely by text on the webpage, and wasn't being used to its full potential across other media.
A redesign of the logo, hinted at two key elements - the river, which of course, is a feature at Riverside Escapes, and a nod to being on a holiday and typing a letter or itinerary, in the typewriter style the girls love. A little bit of strategy behind the logo, makes sure that it's going to be one that gives people a desire to be on a getaway, as well as incorporating the feel of the area.
There was an opportunity within Riverside Escape's site to REALLY add a point of difference - the "Explore" page.
Created as an itinerary for guests to maximise their stay, I added custom illustrations and polaroid photos to evoke that sense of travel and adventure.
This page serves two purposes - one as an itinerary, and the second, a reason to help guests learn more about the North and stay longer!
The webpage is still completely branded, with a video and information - as well as a custom layout on paper to enhance the idea of pen drawings and polaroids collected along the trip.
Evoking a sense of nurture and nature, with rest and relaxation was the goal of a colour palette. Inspired from the olive grove greens and the starry night sky, an earthy toned palette was created.
This enables Riverside Escapes to have a consistent brand presence over everything that they do, from website edits to social media, and anything printed - it'll all be on brand.
New business cards designed, this will make networking in the area easier, as well as leaving a couple of cards out for guests to take home from their stay.
Having a consistent presence of the brand and marketing materials elevates a guest's experience. From a quick DIY solution of information, to a booklet that is transformed with branding and thoughtful placement of content, text and images; it shows a greater attention to detail and care.
Impact of the branding and website
Riverside Escapes could have been hit hard during COVID and the restrictions on businesses throughout 2020 in NZ. However, once lockdown was lifted, people were eager to escape and bookings started flying in.
The dynamic duo are juggling their other business, in rental property management, as well as Riverside Escapes. There are times when they struggle to book time off because accommodation bookings are so consistent!
With approx 75-85% occupancy during 2020, at times 100% for a few of weeks, it's safe to say that the redesign in branding and website strategy has paid off.
Creating a bigger presence online with social media and increasing their posting of photos and brand inspired content - eg: stylised quotes, branding and adding more about their ability to host dogs too - has generated more followers and general awareness of their location and accommodation offering.
"Since the new website went up, we're sitting at 75-85% occupancy. Even after Lockdown! It's unreal.
Knowing where our bookings are coming from and how many visits our sites get is such valuable info."