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Riverside Escapes, Northland

Rocketspark Website
Brand Design

Web Design and Branding

Sometimes when you build a DIY website, there's only so much you can achieve... and that's when the girls from Riverside Escapes reached out to me, requesting a web audit to pinpoint what they could do better. 

I popped over to visit in person, and was blown away by the location and quality of accommodation - an overcast morning didn't let the beauty of the river mist, settling amongst the multitude of olive trees, from showing through. What started as a web audit rolled out to a complete site rebuild and redesign, a brand style and logo design to bring it all together.

Extreme Edge Hamilton | New logo & branding 2017

The Brand

The existing logo was generated purely by text on the webpage, and wasn't being used to its full potential across other media. 

A redesign hinted at two key elements - the river which of course, is a feature at Riverside Escapes, and a throw to being on a holiday and typing a letter or itinerary, in the typewriter style they love.

The redesigned website

After a full web audit, highlighting some helpful improvements, Maggie & Brooke requested a redesign of their website built on the Rocketspark platform. This was to enable full advantage of some great features including better SEO management, easier content editing for them, and more importantly - a site that made the viewer book a stay!

With an incredible collection of photographs and videos readily available from talented photographers & videographers, I really wanted to make sure they were the focal point throughout the site. After all, a picture speaks a thousand words. Call to actions, highlighting the two eco-friendly off-grid cabins in all their glory, and bringing in a new suite of branding colours to really set the tone.

The site was shortlisted for September's Partner Site of the Month with Rocketspark's Partner websites.

Thanks so much Nat. This is fantastic!
We love the Explore page – brilliant!!
Maggie.

Custom illustrated itinerary for Riverside Escapes

Explore Northland

There was an opportunity within Riverside Escape's site to REALLY add a point of difference - the "Explore" page. 

Created as an itinerary for guests to maximise their stay, I added custom illustrations and polaroid photos to evoke that sense of travel and adventure. 

This page serves two purposes - one as an itinerary, and the second, a reason to help guests learn more about the North and stay longer!

The webpage is still completely branded, with a video and information - as well as a custom layout on paper to enhance the idea of pen drawings and polaroids collected along the trip.

Branding Colour

Evoking a sense of nurture and nature, with rest and relaxation was the goal of a colour palette. Inspired from the olive grove greens and the starry night sky, an earthy toned palette was created.

This enables Riverside Escapes to have a consistent brand presence over everything that they do, from website edits to social media, and anything printed - it'll all be on brand.

Riverside Escapes | Custom color palette branding suite

 

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