The existing logo was generated purely by text on the webpage, and wasn't being used to its full potential across other media.
A redesign hinted at two key elements - the river which of course, is a feature at Riverside Escapes, and a throw to being on a holiday and typing a letter or itinerary, in the typewriter style they love.
Thanks so much Nat. This is fantastic!
We love the Explore page – brilliant!!
There was an opportunity within Riverside Escape's site to REALLY add a point of difference - the "Explore" page.
Created as an itinerary for guests to maximise their stay, I added custom illustrations and polaroid photos to evoke that sense of travel and adventure.
This page serves two purposes - one as an itinerary, and the second, a reason to help guests learn more about the North and stay longer!
The webpage is still completely branded, with a video and information - as well as a custom layout on paper to enhance the idea of pen drawings and polaroids collected along the trip.