A nod to handwritten and posted letters of what now feels like time long gone... the handwritten style text coupled with a postal serif font exudes the right kind of feel. A stamp design mimics the posted letter marks found on envelopes and parcels. The colour scheme was built on the idea to blend love and both feminine and masculine audiences without being overly 'pretty'.
Custom illustrated brand elements build this entire brand and create a unified user experience across all marketing items - from the letterhead paper, email newsletters, social media and the website.
Social Media Content Creation
A product based service, Love Letter Express and it's well-designed graphics lends itself to an aesthetically pleasing social media account across platforms!
I created a base range of social media images for posting on Instagram and Facebook, and created a variety of template designs that Melanie can use and adjust anytime, in Canva. To help her kickstart her new business, I offered a short term hand-holding service to help Melanie get to know the ins and outs of running social media for business.