While the existing logo was a DIY project by the manager; it just needed a little expert help - a high quality variation with a watercolour background, as well as some colour alternatives for background variants. Plus - the all important file type versions, (scaleable PDF, see through PNGs, as well as JPGs) so that there is always the perfect logo on hand!
To set the branding in place, a collection of hand drawn elements were established, ranging from flowers, a happy sun, butterflies, hearts, a whale and more. Some of these are animated on the website to show the fun and care at Little Moas.
The redesigned website
A complete website overhaul was needed - Little Moas were tired of struggling to update a clunky old and outdated Wordpress site. I built their website on Rocketspark, which is a simple user-friendly web system that they can use to update their content at any time.
Armed with new photographs of the centre, as well as a video; I made use of these visual aids to show off the centre as much as we could. Incorporating the hand drawn illustrations help enhance the site and give it a friendly and gentle feel, speaking volumes to the parents purely by imagery. The hand drawn custom-made illustrations also gives the website a step above some of their competitors.
Social Media Content
In addition to the website, branding & signage, an instagram/facebook media pack was provided.
This allows the manager to upload branded illustration images to their social feed at anytime, with photos mixed in to aid in showcasing the centre to prospective or current parents.
A snippet of content is shown below.
"I can't believe how much easier it is to update the website, and we have so much positive feedback on our new branding & illustrations!"