What to expect in your Brand Package
If you're about to go ahead with a brand package, and you're not entirely sure what you'll get for your buck... look no further!
This is an example of a "Full Brand Package" which is part of a Web and Brand build..
Please note: If you're thinking of getting a custom brand project, you will receive a slightly different package.
Step 1: Logo Design Proofs
You'll get up to 4 logo designs, based on research/input from discussions.
This is the core of the work for a designer! What you don't see, is the countless hours that go into creating a handful of polished designs. Sketches & concepts, revisions, tweaks and colour exploration to get the correct balance of everything. On average, there's 20-50 hours in a couple of logo concepts.
![](https://dzpdbgwih7u1r.cloudfront.net/96a71325-b9cc-451d-8fd5-0e71e1b30092/9c7133a2-2180-4d6d-be64-976fdd9b86c4/9c7133a2-2412-483f-b58b-20bc679e27e3/w800h800-ad03fafc10a7d5aebc0c59f8b9c042cf.jpg)
![](https://dzpdbgwih7u1r.cloudfront.net/96a71325-b9cc-451d-8fd5-0e71e1b30092/9c7133aa-2a9d-4782-a41a-8028dd218bc5/9c7133aa-2d2f-46fe-8d94-edde16621c03/w800h800-cef749cab0ec18dfb1fd8c83bfb27740.jpg)
![](https://dzpdbgwih7u1r.cloudfront.net/96a71325-b9cc-451d-8fd5-0e71e1b30092/9c7133bc-60cf-4ff6-9379-561078b95856/9c7133bc-636e-48a7-b765-0cfbe234a20a/w800h800-c7dc13f2c01c4c87ada98641d217798b.jpg)
![](https://dzpdbgwih7u1r.cloudfront.net/96a71325-b9cc-451d-8fd5-0e71e1b30092/9c7133c5-a865-47a7-a5d0-ff840b8682c2/9c7133c5-aae3-4163-8d64-1da8beb30f4b/w800h800-5028ae2f9242ae028bd9cd19100b33c5.jpg)
Step 2: Logo Revision Proofs
These are revisions based on your feedback or requests from the first round of design proofs.
Sometimes you won't have any revisions and that's OK!
![](https://dzpdbgwih7u1r.cloudfront.net/96a71325-b9cc-451d-8fd5-0e71e1b30092/9c7133ce-c97d-4d22-9884-130b42286134/9c7133ce-cc3a-47f3-a37c-880e72640f70/w800h800-207496ab4461e72c65db89f3d09b4aec.jpg)
![](https://dzpdbgwih7u1r.cloudfront.net/96a71325-b9cc-451d-8fd5-0e71e1b30092/9c7133f4-9b1e-4c1c-b303-8519c49325cc/9c7133f4-a30b-4ee9-9736-0261052722b1/w800h800-4689e3a0c7ce3eea6ad8c58c001c3728.jpg)
Step 3: Brand Sign off = Brand Guide
Once you've confirmed which brand you'd like, I put it all together into a "Brand Guide", complete with your moodboard (included in design proof #1), the fonts used and/or alternatives, your new brand colours, and you'll also get an assortment of logo files. These will include JPG and PNG (both for on-screen or Word docs etc), PDF and EPS (for large format printing at any size).
![](https://dzpdbgwih7u1r.cloudfront.net/96a71325-b9cc-451d-8fd5-0e71e1b30092/9c713397-e11a-4845-9a43-99285e16399f/9c713397-e884-4b30-a995-9832d9a6b68a/w1679h4800-860466d9fce4431fbbf47238fed564ee.jpg)