Google is a bit of an internet powerhouse, but there are a lot of ways to help support your business for free AND connect that to your website. The way people find information is changing with the rise of AI and how search results show AI summaries.
PS: Top tip at the end of any search you do, just add “-AI” and it'll remove some of the slop!
Google has options to enhance your presence online:
Google Search
Open a private browser tab, and search for your business - not by name, but by phrases of what you offer or do. If you don't pop up, lets make sure those keywrods are in your website content!Google Business Listing
This is a good one, yet so many don't make a Biz profile! Search 'how to make a Google business profile' and get cracking!Location
If you only serve a certain location area, is this evident in your website content?Services pages
Rather than one dump on one page, do you have enough content to make some key service pages - that offer a little bit more information and proof of what you do?E-E-A-T is the new Search formula
No, we're not making a snack: but your website needs to be!
E - Experience: showing you cna do what you say
E - Expertise: showing your knowledge of your field
A - Authority: Credibility online is built through reviews, proof, socials, content and recognition.
T - Trust: Can your users trust you by verifying who you are and contact you easily? Nothing screams scam more than not having a photo of the business owner or hard to find contacts!
What can you do to help your web presence online?
Google yourself.
Then make your way through the list above to check it off!
Let's get to work on making sure you have the basics covered. Make sure you have a business profile on Google. Look at what your web content covers - does it fit the new formula?
There is a lot more to SEO than you see as well - some of the ways you're already covered with your website package, is with:
Analytics (we can see traffic flow, quantity of users, what pages they view most and more).
Google Search Console is enabled when your site goes live. This one essentially tells Google that your site is in the web!
Mobile devices. When your site is built by me, it's triple checked with mobile settings to ensure that what looks great on a laptop functions just as well on a smaller device. Whether that is smaller images or changing font sizes, these are all the little design based things that positively affect a user experience on your website.
