Christian Camping NZ: Marketing
Stationery and Marketing
Christian Camping NZ (CCNZ) first came to Hanson looking for help putting together a student manual - The 7 Great Habits workbook. This quickly evolved into helping them redesign their website, and provide a good looking and inspiring, functional site with lots of information for their users (campers and camp managers). As well as the website update, stationery, sub brands, membership guide booklets, posters, infographics and more have been created.
Colour and life was added, with inspiring images, easy navigation and image based buttons that help the user find what they need. The CMS driven site is rather complex, with information not only for individual campers to access, but also for Camp Managers to access everything they need.
A series of sub-brand logos and marketing materials have been designed for various divisions within CCNZ; Transform Aotearoa, Thrive, and Leader in Training (LIT).
Transform Aotearoa: A logo, business cards, vehicle signage and presentation folders were designed. Take a look at the Transform Aotearoa project for more information.
Thrive: Thrive encompasses a variety of development programmes that CCNZ run. The logo
designed by us incorporates an arrow, symbolising growth and improvement.
LIT (Leader in Training): Logo design for a young leader series which includes workbooks and journals.
Workbooks and Journals
Leader in Training (LIT): A series of 8 workbook modules for LIT have been designed with personal notebook journals for students, that accompany the workbooks. The 80 page journal notebooks (shown below) have sections for each module, motivating verses, hand drawn elements and plenty of space to write notes, draw and doodle on.
The 8 Habits Workbook: A complete redesign to the existing document, opened up a whole new look to the workbook, making it attractive to young 'tweens'. We increased the number of pages to allow for clearer diagrams and graphics, and allowed ample room within the workbook for kids to write answers and notes in. The new-look books have proven to be a hit with everybody and are "so much easier to work with".
Content used with permission from Hanson Creative