The website itself is hefty, with lots of great climbing information explaining the facilities, kids parties and classes that are offered. The old site had a clunky menu that made it confusing navigating between locations and losing content. For the new site, we made sure that wasn't going to be the issue, especially with high traffic daily.
Fantastic photos really showcase the facility, climbers using correct techniques, showcases climbing walls and gives an overall feel for the large space. Having custom photos means a great consistent range of content, all shot in the same style which provides consistency for the look and feel of the brand.
Built on the Rocketspark platform, the website is a customised template to suit. Large image slider immediately captures attention and visually shows potential visitors the climbing facility. Amongst a complete content overhaul and restructure, content is much easier to find online. I added a Facebook feed which gives greater exposure for social media, a Google map on the contact page helps people find their way, and even updated their freebie party invite printables!