Capernwray Coffee: Branding & Promotional

A Branding Refresh

Capernwray Bible School once had a little coffee shop that only a few  people knew about. Since becoming a supplier of Manna Christian Resources, it was decided that the coffee shop needed a rethink and an overhaul of the branding to attract more customers, and make it a nice
spot to peruse books and other resources while enjoying a fresh cup of coffee.

Capernwray Coffee Branding
Capernwray Coffee: Cards and Menus

The Brand

I had a fair bit of creative license on this project - when it popped up, I instantly had an idea and a vision for the brand and ran with it.

Inspired by the ring a coffee cup can leave on a table or napkin, a circular logo was designed with a hint to the rings a cup may leave, and type flowing as smooth as the silky milk poured in. New menus,
business cards, loyalty cards to punch your drink purchases, posters and signage were developed incorporating tiles for a modern look and feel.
The crisp black and white combination with a core bright blue really makes the brand stand out.



Project designed at Hanson Creative.


While Capernwray Coffee is unfortunately no longer open, visit the Capernwray website at www.capernwray.org.nz/

 

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